8th November to 10th November 2019
ICC Darling Harbour

Why a live
event?

Because it's exciting and it's fun. The audience can see it, smell it, feel it, and teste it. Live events are hands-on experiences and when it's all about cakes and bakes and sweet treats what better way to showcase your products than by engaging the senses.

A mouth-watering array of treats

  • An ideal forum to launch new products
  • An event that engages all the senses
  • An opportunity to educate, inform, engage
  • The excitement of celebrity chefs
  • The ideal event for new ingredient tastings
  • A showcase event to demonstrate your products
  • The perfect arena to sell direct to the public
  • The involvement of demonstrations, classes, forums
  • An opportunity to initiate word of mouth interest
  • The opportunity to propect, network and sell

Your product might look great in the pages of a glossy magazine but Cake, Bake & Sweets lets you put it in the hands and mouths of consumers, let's them try it for themselves and lets you explain it in as much detail as they want. Live events work because no other marketing medium puts you and your products this close to the end consumer.

Remember, these consumers are walking in the door because this is what gets them excited. They're engaged, enthusiastic, passionate and they're hungry for new ingredients, new products, and they come ready to spend!

Catering to a broad slice of the food industry pie

  • Major Appliances
  • Small Appliances
  • General Retailers
  • Specialist Retailers
  • Bakeware / Equipment
  • Dairy
  • Sugar and Sweeteners
  • Ingredients
  • Chocolate
  • Patisserie / Bakery
  • Ice Cream
  • Sweets / Lollies
  • Healthy Living / Freefrom
  • Education And Training
  • Beverages