Welcome to Westgold Cake Bake & Sweets Show – Australia’s Biggest 3-Day Live Event featuring top celebrity chefs, emerging talents in the baking industry, thrilling live demos, cake competitions, and more. Join over 30,000 sweet lovers and baking enthusiasts for three days of fun-filled festivities.
Align your brand with the most popular show in your niche and leave a lasting impression.
By sampling and placing your products directly in the hands of thousands of customers, you’re bound to achieve your business goals.
If your answer is YES, you’re in the right place! Here’s how you can reach over 3 million Australian bakers throughout the year and engage face-to-face with over 30 thousand passionate home bakers, home cooks, and dessert enthusiasts.
Elevate your brand's visibility, recognition, and customer engagement with sampling opportunities! Turn visitors into lifelong clients by introducing them to your products firsthand.
From cookie cutting to edible printing, captivate visitors with live baking demos showcasing your tools' power. Convert them into eager customers and seize the opportunity to dazzle and sell right at your stand.
Elevate your brand with celebrity endorsements! Let influential chefs talk about your products and sway the masses with their endorsement power. Reach new heights of influence and captivate your audience.
Our show features are tailored to match your brand's niche. Whether you're targeting seasoned cake decorators, younger audiences, or want showcasing your ingredient in hands-on classes, we've got the ideal spot to elevate your brand's visibility and impact
Join baking legends like Tigga Mac, Monica Cavallaro, DimSimLim, and Catherine Zhang as they create culinary masterpieces live, offering a prime opportunity for brand activations and showcasing your products to captivated audiences.
Join the nation’s largest cake competition, where your brand meets a vibrant community of extremely skilled home bakers.
Be part of the whimsical Kids Zone, where young bakers indulge in cupcake stations, fairy floss machines, and face painting. With potential for mini workshops, your brand can captivate future bakers and families, creating lasting memories and loyal customers.
Secure your spot in the exclusive VIP Lounge for a premium showcase. Perfect for wine and beverages brands, high tea and luxury brands. Elevate your brand in an upscale setting, captivating affluent attendees and making a lasting impression.
