The holiday rush is already creeping up on us, and there’s no doubt that Christmas is the single busiest time of the year for retailers and small business owners. According to figures released by the Australian Retailers Association, shoppers were expected to spend $19 billion on food nationally in the pre-Christmas period in 2016, making up a whopping 40 per cent of our total retail purchases.

Knowing this, it’s important that as a small business or retailer you are already planning for the Christmas and peak summer trade. Being prepared means not only the opportunity to maximise sales, but also expand your customer base and continue to build on brand loyalty into the new year.

Planning well in advance ensures that retailers are not only prepared for the busy period, but also able to take advantage of the ample opportunities that come about as a result of it. Sales histories evidence that consumers are often more willing to spend money across the Christmas period. Extending far beyond generous gift giving, our nation places a huge focus on food and liquor across the festive season. This is fantastic for those operating in this space and the perfect time for businesses to invest in their products and services to ensure they are in the eyes and minds of consumers. Events such as the Cake Bake & Sweets Show are perfect for those wanting to do just that.

As the biggest event of its kind, the Cake Bake & Sweets Show falls at just the right time for the Christmas period, kicking off in Sydney and Melbourne this November. More than just a sweets show, the event provides a positive platform for business operators across the sweets, savoury and beverage space to launch new products, expand on already exciting products, and engage with new customers ahead of Christmas.

Positioning your brand in front of thousands of consumers who are in attendance and looking to shop, the Cake Bake & Sweets Show is the perfect platform to showcase what your business has to offer ahead of the Christmas rush, make sales on site, and right in the mist of consumers Christmas planning.

With over 45,000 consumers visiting the event in 2016 and over $5 million dollars spent across the floor, Cake Bake & Sweets Show is proven to be a strong platform for both new and established businesses wanting to take leverage and expand their Christmas trade. Promising a plethora of business opportunities on ground, the 2018 event offers the biggest line up to date, and promises three days of sweet satisfaction across both Sydney and Melbourne.

For further information about the Cake Bake & Sweets Show and how your business can get involved, visit –

Cake Bake & Sweets Show will take place in:

Sydney 23-25 November 2018
Melbourne 30 November – 2 December