MARKETING MIX

SYDNEY 8–10 NOV 2019
MELBOURNE 29 NOV–1 DEC 2019
 

MARKETING MIX

ALL THE RIGHT INGREDIENTS!

A TRIED AND TESTED RECIPE…

Every successful event relies on a well thought out recipe of considered and integrated
marketing elements. Cake Bake & Sweets Show’s tried and tested marketing mix includes
TV, radio, digital magazine, press and taps into our very strong social media presence…

RADIO

reach / 4.9M

SmoothFM, Vision Australia Radio

TV

reach / 3.3M

Ten Network, 9Gem, 9Life, 7Mate, 7TWO
Metro, 11 Metro, 7Flix, ONE Metro

PRESS

reach / 6.1M

Herald Sun, Daily Telegraph, Leader

MAG

reach / 2.7M

Australian Women’s Weekly, FOOD,
Baking Business, Cake!, Girl, TimeOut

DIGITAL

reach / 12.2M

Australian Cake Decorating Network, Concrete Playground, High Tea Society, Star Observer, Shop A Docket, TimeOut, UrbanList, WeChat, Weibo

EMAIL

39 / sent

58,752 Individual Emails

FACEBOOK

78k
followers

INSTAGRAM

42.9k
followers

TWITTER

1,029
followers

WE HAVE THE INGREDIENTS TO CREATE AN
EVEN GREATER EXPERIENCE IN 2019!

ENQUIRE NOW